Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts

Sunday, January 28, 2007

Does This Mean He's Eligible
for an Endorsement Deal?

So I'm not quite sure what to think of this:

I happened to catch the beginning of the Senior Bowl yesterday afternoon. I was sitting there with Gabe, my 9-month-old son, on my lap.

At the first commercial break, an extended version of that Under Armour "Click-Clack" ad comes on. The gist of the ad is a bunch of NFL players doing some training drills and repeating the mantra, "Click-clack."

It's a catchy enough ad. And so I'm mimicking the sound from the TV as the ad rolls along. Then, when the ad finishes, I turn to Gabe and I say, "Click-clack, Gabe!"

And he looks straight at me and says, just about as clearly as he's ever enunciated anything in his short life: "Click-clack."

Now, here's the dilemma: I believe that this was Gabe's first words. Not "Da-da." Not "ba-ba." ("Bottle") Not "Ma-ma."

"Click-clack."

(I suppose it could have been worse and his first words could have been: "We must protect this house!")

Still... his first words: An advertiser marketing message? Should I be excited or depressed about this development?

-- D.S.

(This post was also published at my DanShanoff blog.)