Sunday, January 28, 2007

Does This Mean He's Eligible
for an Endorsement Deal?

So I'm not quite sure what to think of this:

I happened to catch the beginning of the Senior Bowl yesterday afternoon. I was sitting there with Gabe, my 9-month-old son, on my lap.

At the first commercial break, an extended version of that Under Armour "Click-Clack" ad comes on. The gist of the ad is a bunch of NFL players doing some training drills and repeating the mantra, "Click-clack."

It's a catchy enough ad. And so I'm mimicking the sound from the TV as the ad rolls along. Then, when the ad finishes, I turn to Gabe and I say, "Click-clack, Gabe!"

And he looks straight at me and says, just about as clearly as he's ever enunciated anything in his short life: "Click-clack."

Now, here's the dilemma: I believe that this was Gabe's first words. Not "Da-da." Not "ba-ba." ("Bottle") Not "Ma-ma."


(I suppose it could have been worse and his first words could have been: "We must protect this house!")

Still... his first words: An advertiser marketing message? Should I be excited or depressed about this development?

-- D.S.

(This post was also published at my DanShanoff blog.)

1 comment:

Greg said...

It could be worse. My first words were the lyrics to a Police song....